The Icelandic Tourism Research Centre

rmf logo enskaThe Icelandic Tourism Research Centre (ITRC) is a cooperative project between the University of Iceland, the University of Akureyri, Hólar University, The Icelandic Tourist Board and The Icelandic Travel Industry Association, receiving funding and goodwill from all of these along with backing from government funds. The aim of this co-operation is the improvement and promotion of tourism research in Iceland and strengthening the bonds of research and industry through domestic and international collaborative projects.

ITCR and the Arctic

ITCR is an active participant in the collaboration of researchers in polar tourism, the International Polar Tourism Research Network (IPTRN).

ITRC is the Icelandic partner in the project which aims to demonstrate innovative, sustainable transport and transport information services that are environmentally beneficial and economically viable for rural tourism areas.

polar tourism arcticPublications

Reports, books and articles
Annual Reports.


A detailed annual report of ITCR counts the projects the institute participates in. In 2012 they included:

  • Tourism in rural areas – Influences and consequences
  • Tourism and the national economy
  • Tourism carrying capacity – visitor perspectives in natural areas
  • Sustainable development of tourism in the Vatnajökull national park
  • Mapping tourism resources in Iceland
  • Cruise ships in Iceland
  • Rural Tourism Transport – trans tourism project
  • Tourism, Wellbeing and Ecosystem Services (TObeWELL)
  • ICT Toolbox in the experience economy
  • CEHTE: Challenges in Tourism and Hospitality Education
  • Passanger departure survey at Akureyri airport


It includes information about the institute behind the ITRC, its objectives, projects, publications and awards

kristin soleyKristín Sóley BjörnsdóttirContact

Name: Kristín Sóley Björnsdóttir

Job title: Director

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone: +354 460-8930



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